The title of European Capital of Culture 2019 was good business for Plovdiv.
The number of foreign tourists visiting Plovdiv rose by 27 per cent. Revenue from visitors to Plovdiv from elsewhere in Bulgaria for cultural events in the past two years added up to about 200 million euro, excluding transport and tickets.
These numbers are from the final national monitoring report released on May 26.
More than 1.2 million adults from elsewhere in Bulgaria – 22 per cent of the country’s population – visited at least one event of the Plovdiv 2019 European Capital of Culture programme, the report said.
Overnight stays were also rising. In Plovdiv they marked growth of close to 18 per cent, while revenue from them went up by nine per cent.
Enterprises registered in the “culture, sports and entertainment” category went up by 25 per cent while the number of employees rose by 16 per cent.
Nearly 2000 out of 3632 of those interviewed who had visited a cultural event expressed strong satisfaction with the content, the report said.
The monitoring is a series of studies that are a mandatory part of the European Capital of Culture project. Each city holding the title organises this process. The series of studies for Plovdiv was done by external organisation Analytical Consulting Group ACG Ltd.
Plovdiv is Bulgaria’s second biggest city with more than 330 000 inhabitants. Plovdiv shared the title with Matera from Italy.
The full report can be found here.