I want to play a part by doing things, that will create new ways of doing business in the field of culture

Tampere has been my hometown for the past 20 years. It is my safe haven. Tampere is active, happening, developing and a passionate cultural city.

Tampere is in a great location. It’s a short distance away from everywhere, when thinking in a national geographic kind of way. It is also interesting, attractive, developing and a city that I, and apparently many others, like to identify with.

Rock of Tampere is like the psyche of Finnish people. The interpreter of our feelings. And it is in all our lives with all the feelings and turning points you can think of.

Tampere should be the European capital of culture 2026. And I want to play a part by doing things, that will create new ways of doing business and logic for earning in the field of culture.

Taija Holm is the founder and the director of ProPromotion. She has been awarded five times as the PR/marketing person of the year in Music and Media Industry Awards.